“Oh, what is this ad for?”
Welcome to a collection of various graphic design and digital marketing assets — created throughout the professional marketing internship — shared onto online advertising spaces such as Broadway World and popularly used local websites in Upstate New York.
Platforms used:
Adobe Creative Suite - Creative Asset Development
What the viewer might not know: Various digital assets were created to work interchangeably across other marketing pathways (social media, email, e.g.) in an effort to have a consistent style and branding.
Graphic Design & Digital Marketing Purpose: Create various marketing assets hyperlinking to the company website to drive measurable engagement and boost sales.
*Productions are long since over. Clicking these images will not hyperlink to their original website landing page.*
KPI's: Increase in ticket purchases, increase in website visits, increase in brand awareness, and continuous renewal of season subscriptions.
